Urban lifestyle takes a toll on health of our hair. Hair gets damaged due to stress, air pollution, hard water, poor hair care due to lack of time and bad diet. Hair also gets damaged due to coloring and hair treatments like hair curling. Fiama Di Wills (an ITC brand) has launched a range of hair care products aimed towards reversing some of the damages caused by an urban life style.
About Fiama Di Wills Hair Care Range
Fiama Di Wills has formulation these hair potions after extensive research on thousands of Indian hair samples. These hair potions have exotic oils and other natural ingredients from over 50 countries.
The range has the following hair care products.
- Hair Serum
- Hair damage caused due to coloring
- Hair fall
- Hair damage to environmental conditions.
Fiama Di Wills Total Damage Control Range
This range restores hair from damage caused due to environmental conditions like pollution and UV rays. Ingredients in this range of hair potions includes Exotic Macadamia Nut Oil and Advanced Restore technology. The shampoo provides long lasting UV protection and gives 6 times stronger hair where as the conditioner helps hair gain shine by 3 times.
The Fiama Di Wills Anti Hair Fall Range
This range is formulated for hair weakened due to mechanical damages and hence prone to hair fall. Ingredients in this hair potion range includes Exotic Brazil Nut oil and Advanced Restore Technology. The shampoo reduces hair fall and restores hair strength by up to 90% after only 3 washes makes them 6 times stronger whereas the Conditioner along with educing hair fall makes hair upto 3 times stronger. The Anti Hair Fall variant is also available in a serum which helps hair detangle up to 3 times thus reduces hair fall due breakage while combing.
Fiama Di Wills Color Damage Repair Range
This range is formulated for colour treated hair. It restores colored cuticles from damage caused by chemicals and harsh UV rays. It has Exotic Almond Nut oil combined with Advances Restore Technology. Regular use helps hair restore damage due to coloring and protects hair color and is also available in shampoo, conditioner and serum which enhance shine of hair which as a package protects colored hair, restores strength, makes them softer and 3 times shinier.