Shiseido a Japanese beauty and wellness company has now entered India. Shiseido India Private Limited launched yesterday at a gala event at the Taj Mahal Hotel, Mumbai. India is a growing beauty market in which Shiseido India plans to be a major player.
Shiseido India will soon launch its skin care and makeup brand Za (pronounced see-ei). Za is present in 12 countries worldwide. Za makes very high quality skin care and cosmetics products and will surely give the major Indian players a run for their money. Za skincare include skin whitening, anti-ageing, moisturizing, early anti-ageing, and cleansing products. You can learn more about Za skin care products here.
Za also offers a wide range of cosmetic products. It will be interesting to see how Japanese quality and perfection competes with well entrenched players like MAC, Inglot, etc.
Shiseido India will position itself as a highly aspirational skincare and makeup brand within the local premium segment, appealing to the contemporary urban woman in India, primarily from 20 – 35 years old.
Shiseido is not that new in India
Even though the company has entered directly for the first time the global Shiseido brand has been present in the Indian market since 2001 through its local distributor Baccarose Perfumes & Beauty Products Pvt. Ltd. The company is well known in India for its premium fragrances like ISSEY MIYAKE and other designer fragrances.
Commenting on the initiatives, Mr. Yu Okazawa – Corporate Executive Officer & Director of the Board at Shiseido Co. Ltd.; says, “India is a strategic market for the company. Having been present since 2001, Shiseido aims to further strengthen its foothold with the entry of Za. We are proud of the milestones Baccarose has achieved to date and look forward to further growth. With an optimistic forecast for long-term growth, I am wholly confident that Za has high potential for success in the Indian market.”
A Brief History of Shiseido
Founded in 1872 as the first Western-style pharmacy in Japan, Shiseido this year marks 142 years of delivering beauty and wellness. From its beginning, Shiseido has combined the best of Eastern and Western technologies and aesthetics with its own originality to produce cosmetic products of the highest standards. Today, with five regional research centers and more than 1,000 dedicated researchers working around the globe, the company also funds and partners with world-renowned researchers and institutions to achieve the most advanced technology and cosmetic science. In constant pursuit of optimal beauty, health, and wellbeing, Shiseido upholds its “Mission, Values, Way” corporate philosophy in each activity and every customer interaction. As a leading global cosmetic group with more than over 100 brands in its family, including NARS, Bare Escentuals, and Beauté Prestige International (BPI), Shiseido totals over $7 billion in annual sales and has presence in 121 countries and regions.