– New Online Retail Website for Young Girls

Hi Girls, I am writing this post to talk about is probably the newest online apparel store on the web. The e-commerce site is targeted towards girls in their teens and early 20’s. The site will offer the customer new
design trends every 15 days. This is probably the USP of this site.

Though some designs like the one below may be too bold for many, it may find takers in the bigger cities. Bold Back Cut Design Bold Back Cut Design

The site offers product in 4 categories:

  1. Apparel
  2. Shoes
  3. Bags
  4. Accessories

The product range is limited at the moment. Apparel category had 231 & shoe category had 59 products at the time of writing this article. Obviously the range is limited at present. On the positive side the store has some pleasing products like this classic loafer in yellow.

Classic Loafer in Yellow

Classic Loafer in Yellow

The bags category is a big letdown with only 52 products. The promoters of this website are from the leather business so I was hoping for a better collection here. Designs are also very run of the mill.

The store offers free delivery and cash of delivery option. The site also has 15 days free return and replacement policy.

Obviously is a new e-commerce website and will take some time to establish itself. The challenge is the competition from established players like the 1000 pound gorilla of Indian e-commerce and other aggressive players like and wishes all the best.

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